Blog : [Our] thinking

The Toy Store makes its mark on London

September 29th by Francesca Douglas

Last week saw the opening of the first European branch of The Toy Store, a Middle-Eastern originated toy retailer, right outside London's Bond Street tube station. I popped down to visit the store in its…


Online promotions: Special events in 2016

September 25th by Francesca Douglas

Every single day in the calendar has a special event that you could run an online promotion or marketing campaign around. From Winnie the Pooh Day in January to Square Dancing Day in November, the upcoming…


Behind the scenes at the Retail Week Hackathon 2015

September 16th by Joanna Perry

The Retail Week Hackathon 2015 has just taken place over 24 hours with a hands-free kitchen concierge device emerging as the winner. Practicology CEO Martin Newman was delighted to be involved in the…


My thoughts after spending six months reviewing retailers' email marketing

September 2nd by Francesca Douglas

Last month saw the release of our Customer Communications Report; a compilation of the best examples and recommendations that emerged from tracking the email marketing received from 77 retailers spanning a…


How EU data protection law changes will impact retailers

August 27th by Francesca Douglas

You may not know it, but 2015 is a big year for retailers due to changes to EU data protection regulations. The new digital era we are in has cemented views that the current EU Data Protection Directive,…


The Dandy Lab brings its high-tech menswear pop-up to Spitalfields

August 14th by Francesca Douglas

Following our recent blog on pop-ups in department stores, we've visited the newly opened The Dandy Lab in London's Spitalfields to examine how the pop-up concept works when fashion is fused with…



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Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.


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