Blog : [Our] thinking

The Toy Store makes its mark on London

September 29th by Francesca Douglas

Last week saw the opening of the first European branch of The Toy Store, a Middle-Eastern originated toy retailer, right outside London's Bond Street tube station. I popped down to visit the store in its…

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Online promotions: Special events in 2016

September 25th by Francesca Douglas

Every single day in the calendar has a special event that you could run an online promotion or marketing campaign around. From Winnie the Pooh Day in January to Square Dancing Day in November, the upcoming…

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Behind the scenes at the Retail Week Hackathon 2015

September 16th by Joanna Perry

The Retail Week Hackathon 2015 has just taken place over 24 hours with a hands-free kitchen concierge device emerging as the winner. Practicology CEO Martin Newman was delighted to be involved in the…

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My thoughts after spending six months reviewing retailers' email marketing

September 2nd by Francesca Douglas

Last month saw the release of our Customer Communications Report; a compilation of the best examples and recommendations that emerged from tracking the email marketing received from 77 retailers spanning a…

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How EU data protection law changes will impact retailers

August 27th by Francesca Douglas

You may not know it, but 2015 is a big year for retailers due to changes to EU data protection regulations. The new digital era we are in has cemented views that the current EU Data Protection Directive,…

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The Dandy Lab brings its high-tech menswear pop-up to Spitalfields

August 14th by Francesca Douglas

Following our recent blog on pop-ups in department stores, we've visited the newly opened The Dandy Lab in London's Spitalfields to examine how the pop-up concept works when fashion is fused with…

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Reports

Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.

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