Blog : [Our] thinking

Why online marketplaces are a must-consider for cross-border ecommerce

March 14th by Joanna Perry

Global online marketplaces are a thriving aspect of cross-border ecommerce, writes Practicology’s international ecommerce expert Bianca Mercer. In fact, retailers predict marketplaces will own almost 40%…


Martin Newman shares his opinion on Amazon's threat to retailers

March 11th by Francesca Douglas

With Amazon's threat to the retail industry becoming ever more prominent, our CEO Martin Newman wrote an article for Retail Week about how the online giant could dominate the marketplace beyond retail…


Insight from Practicology's Mobile UX Masterclass

February 29th by Francesca Douglas

Practicology hosted a masterclass for ecommerce professionals from the retail industry in early February 2016. The breakfast masterclass was run by Practicology's Lee Howard and Joanna Perry, and featured…


Practicologists Uncovered: Will Dymott

February 11th by Francesca Douglas

Will Dymott is our resident CRM expert. In the past year he's worked with clients including Rapha and Ann Summers, helping them to make better use of their customer data and ultimately improve their…


Retail Week peak trading webinar features Practicology's COO

February 9th by Francesca Douglas

Retail Week invited our COO Nupur Manchanda to take part in a webinar in early February, looking at the successes of peak trading in 2015, and how retailers can improve their approach to peak trading for…


Is your Google Analytics account full of spam?

November 17th by Francesca Douglas

If your Google Analytics reporting shows direct traffic to your website has suddenly increased with no conversion to show for it, you may well have a problem with spam.  You might have noticed a page…



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Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.


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