Blog : [Our] thinking

Localisation Report 2016

December 1st by Cassie Callegher

Practicology joined forces with eShopWorld and TranslateMedia in October 2016 to provide some clear insight for both UK and US retailers who operate or plan to launch localised websites for their key…


How to Create a Successful Holiday Gift Guide

November 30th by Alicia Watkinson

With Christmas around the corner, online shoppers are ready to spend generously on loved ones – with a little nudge from you. Love it or hate it, Christmas is near and no matter how diligent you are,…


Google to penalise intrusive interstitials on mobile

November 28th by Annie Nguyen

Google to Penalise Intrusive Interstitials on Mobile from January 2017. In line with their continued efforts towards enhancing the mobile search experience, Google will be introducing a penalty on…


Which Christmas ad campaigns have gone the extra mile with digital marketing?

November 25th by Sam Gaunt

Practicology senior copywriter, Zoe Kenny, examines which retailers have gone the extra mile and truly embraced digital marketing with their Christmas advertising this year. Long-gone are the days where…


Omni–Social: Asia’s next retail revolution

September 7th by Sam Gaunt

Chris Vincent, Practicology’s CEO-Asia Pacific, explains how Asia’s unique market conditions have sparked the beginning of a new social media revolution amongst retailers. Chris will be speaking at…


Practicology's Martin Newman presents at the Digital Tipping Points Conference

Presentation videos from Practicology's Digital Tipping Points Conference

August 25th by Sam Gaunt

Following on from Practicology's Digital Tipping Points conference in July, we have published videos of all our speakers' presentations. Dreams CEO Mike Logue, Monsoon Accessorize's John Bovill and…



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Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.


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