Blog : [Our] thinking

Missguided's Swipe to Hype retail app

Does every retailer need an app?

June 27th by Sam Gaunt

Practicology consultant Amanda David studies the benefits that a mobile app offers and decides whether all retailers need one. With the recent announcement that the Apple App Store receives 500 million…

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Social Media

More than just likes: How to generate a better relationship with your social followers

June 6th by Aimee La Rocca

More than ever before, brands have the ability to connect with potential customers through their social media channels. Utilising Facebook and Instagram Marketing Tools, businesses can target exactly who…

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The advantages of multiple ecommerce payment services

May 12th by David Holland

Online shopping has come a long way, and retailers have constantly been looking for ways to develop their site’s user experience. However, up until recently one area that always seemed to remain stagnant…

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Marketing attribution modelling explained

May 8th by Sam Gaunt

Practicology consultant, Daniel Romberg, explains attribution models and the difficulty of mapping the customer journey Every year marketing teams are presented with a budget and expected to maximise…

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Ecommerce Masterclass with Martin Newman

April 7th by Cassie Callegher

In the first of its kind, Practicology held an Ecommerce Masterclass as part of the Virgin Australian Melbourne Fashion Festival (VAMFF) Business Series for industry professionals, fashion followers and…

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Exact Match Update

March 30th by Amanda Butler

Exact Match keywords are a staple of search accounts, providing security in the knowledge that you are showing the most targeted ad for that particular search query. What’s changing? Always keeping us…

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Reports

Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.

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