International ecommerce is a huge driver of online revenues. Practicology can support you in a number of ways – with advice and resource - as you build and execute a strategy for serving online consumers in overseas markets.
We can assess your internal set-up and resources, and scope out a plan with realistic cost implications and timescales for launch. The assessment would include a landscape analysis, to determine the most appropriate markets for you to target.
From there we would work with you to build an international P&L together with a realistic roadmap for launch. We can also advise on local marketing best practice and pricing and merchandising strategies for each market.
For more advanced retailers, or those already selling internationally, we can support a localisation strategy. From currency options, translation, colloquial language to trading calendars and marketing trends, we can guide and prepare your team for trading websites that are targeting consumers in other markets.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job