Questions of online ranges and appropriate customer segments can be both strategic and tactical. Your question may have arisen because you feel a better understanding of who your existing customer is would help you decide on a ranging strategy. Or, you may want help with a merchandising issue for a specific country site or category.
Whatever the background to the question, our consultants can combine data and consulting expertise to help you find an answer. We can bring your customers to life using your data, to create customer segments and personas that inform buying and merchandising decisions. And we can help you analyse and report on the outcome of these decisions so you can continue to optimise them.
Where changes to your target customer base or product range will impact you commercial plan, we can also help you forecast the outcome. As our consultants all have a background in the industry, we understand that online retail is not an exact science. However, even in times where you need to make decisions deploying an element of gut-feel, we can give you as much data as possible, plus test-and-learn methodologies to quickly get to the right answers.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job
If you would you like to know more about this topic or Practicology, then please contact us.