At the turn of the century many high street retailers were unconvinced that online retail could reach even 25% of their total sales. A decade later and now many are preparing for 50% or more of their sales to be online. For etailers, a similar process has taken place where many now derive more sales from outside the UK than they do from their domestic customer base.
This continual evolvement of the retail financial model, driven by changes in consumer behaviour and technological developments to support that, creates both threats and opportunities. With a number of our consultants having worked in the ecommerce and digital space since the 90s, we have the experience to help you adapt to change and plan for the future.
In practice this means helping you forecast how quickly your sales will move online, based on your own data alongside our knowledge of your competitors and the wider retail industry. We can then support your organisation as your systems, processes and people all evolve to support this, so that as your customers’ behaviour changes you are still able to meet their needs.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job
If you would you like to know more about this topic or Practicology, then please contact us.