Sales are vanity and profits are sanity is certainly true for ecommerce and multichannel retail. Although some businesses are lucky enough to have backers with deep profits and patience, the majority of online retailers are required to quickly be profitable and in many cases contributing to a wider multichannel business.
Clearly there is no simple fix for improving an ecommerce or multichannel profit and loss, but we can work with you to review all aspects of your operation and look for improvements. We may recommend changes to your site experience to improve basket sizes, help you reduce returns or make your acquisition marketing work harder for you.
We have experience across a wide variety of retail and other consumer verticals, and so we understand the nuances of your particular sector and the levers that can impact your profitability. Our unique proposition means that we are agnostic as to how the profit improvements are achieved – we can offer advice, interim resource or train your staff to help them make improvements themselves.
Practicology is an independent ecommerce consultancy with a global footprint. We are different from most ecommerce consultancies for a number of reasons, but the most important one is… we’ve all done the job
If you would you like to know more about this topic or Practicology, then please contact us.