Web Design

Why You Should Invest in Ecommerce Site Search

March 1st by David Holland

In this mobile first, time-poor age of ecommerce, having effective site search functionality on your website is becoming increasingly essential.   If you know exactly what you’re after or you’re…

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Why your web UX influences store footfall

January 18th by Joanna Perry

Shoppers who encounter poor UX on a retailer's website are less likely to both shop on its site again or visit its stores. That's the findings of research from OnePoll, who investigated the impact on UK…

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How to Create a Successful Holiday Gift Guide

November 30th by Alicia Watkinson

With Christmas around the corner, online shoppers are ready to spend generously on loved ones – with a little nudge from you. Love it or hate it, Christmas is near and no matter how diligent you are,…

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Google to penalise intrusive interstitials on mobile

November 28th by Annie Nguyen

Google to Penalise Intrusive Interstitials on Mobile from January 2017. In line with their continued efforts towards enhancing the mobile search experience, Google will be introducing a penalty on…

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Insight from Practicology's Mobile UX Masterclass

February 29th by Francesca Douglas

Practicology hosted a masterclass for ecommerce professionals from the retail industry in early February 2016. The breakfast masterclass was run by Practicology's Lee Howard and Joanna Perry, and featured…

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Retailers' mobile sites still suffer with conversion blockers

October 26th by Joanna Perry

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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