Trading Support

The Advantages of Multiple Ecommerce Payment Services

May 12th by David Holland

Online shopping has come a long way, and retailers have constantly been looking for ways to develop their site’s user experience. However, up until recently one area that always seemed to remain stagnant…

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An example of best practice content: Ted Baker holiday shop

July 26th by Francesca Douglas

There's a lot of talk about content marketing; it's a buzz phrase that is often used as a catch-all for tweets, posts, editorial, homepages and videos.  Retailers want their content to be sticky and for…

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Meet our ecommerce training expert Antony Welfare

May 6th by Francesca Douglas

Antony Welfare is our Head of Training and resident published author, designing and delivering digital transformation training to clients of all sizes. Most recently he has taken on a global project,…

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Retail Week peak trading webinar features Practicology's COO

February 9th by Francesca Douglas

Retail Week invited our COO Nupur Manchanda to take part in a webinar in early February, looking at the successes of peak trading in 2015, and how retailers can improve their approach to peak trading for…

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Online promotions: Special events in 2016

September 25th by Francesca Douglas

Every single day in the calendar has a special event that you could run an online promotion or marketing campaign around. From Winnie the Pooh Day in January to Square Dancing Day in November, the upcoming…

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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