Strategy

Practicology partners with Oxford Summer School to deliver digital training

June 12th by Joanna Perry

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Ecommerce Masterclass with Martin Newman

April 7th by Cassie Callegher

In the first of its kind, Practicology held an Ecommerce Masterclass as part of the Virgin Australian Melbourne Fashion Festival (VAMFF) Business Series for industry professionals, fashion followers and…

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VAMFF Ecommerce Masterclass

February 21st by Cassie Callegher

Growing your digital footprint with Martin Newman. With a growing number of businesses expanding their digital footprint to multiple regions around the globe, retailers are faced with new and unfamiliar…

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The Evolution of Cyber Month

February 1st by Georgie Yates

The Evolution of Cyber Month: How to Optimise Engagement Over the Black Friday Period.  We dive into the data to find out what can be learnt from last year’s ‘Cyber Month’. As retailers let out a…

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Why your web UX influences store footfall

January 18th by Joanna Perry

Shoppers who encounter poor UX on a retailer's website are less likely to both shop on its site again or visit its stores. That's the findings of research from OnePoll, who investigated the impact on UK…

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What are the top 5 ecommerce trends for retail in 2017?

January 11th by Sam Gaunt

With yet another tumultuous year behind us, we look ahead at the ecommerce trends that will have the biggest impact on retail in 2017. If retailers are going to develop a successful ecommerce strategy…

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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