Digital Marketing

The Advantages of Multiple Ecommerce Payment Services

May 12th by David Holland

Online shopping has come a long way, and retailers have constantly been looking for ways to develop their site’s user experience. However, up until recently one area that always seemed to remain stagnant…

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Marketing attribution modelling explained

May 8th by Sam Gaunt

Practicology consultant, Daniel Romberg, explains attribution models and the difficulty of mapping the customer journey Every year marketing teams are presented with a budget and expected to maximise…

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Ecommerce Masterclass with Martin Newman

April 7th by Cassie Callegher

In the first of its kind, Practicology held an Ecommerce Masterclass as part of the Virgin Australian Melbourne Fashion Festival (VAMFF) Business Series for industry professionals, fashion followers and…

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Exact Match Update

March 30th by Amanda Butler

Exact Match keywords are a staple of search accounts, providing security in the knowledge that you are showing the most targeted ad for that particular search query. What’s changing? Always keeping us…

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Social media 2016: A year in review

December 15th by Sam Gaunt

Practicology consultant Amanda Haxton looks back at 2016 and picks out the key developments in social media that have had the biggest impact on retail. The past 12 months have seen a huge amount of change…

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Which Christmas ad campaigns have gone the extra mile with digital marketing?

November 25th by Sam Gaunt

Practicology senior copywriter, Zoe Kenny, examines which retailers have gone the extra mile and truly embraced digital marketing with their Christmas advertising this year. Long-gone are the days where…

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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