Conversion Rate Optimisation

Marketing attribution modelling explained

May 8th by Sam Gaunt

Practicology consultant, Daniel Romberg, explains attribution models and the difficulty of mapping the customer journey Every year marketing teams are presented with a budget and expected to maximise…

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Argos tops our omnichannel CX ranking of 30 UK retailers

March 8th by Joanna Perry

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Why your web UX influences store footfall

January 18th by Joanna Perry

Shoppers who encounter poor UX on a retailer's website are less likely to both shop on its site again or visit its stores. That's the findings of research from OnePoll, who investigated the impact on UK…

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New report identifies online localisation opportunities for UK and US retailers

November 9th by Joanna Perry

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An example of best practice content: Ted Baker holiday shop

July 26th by Francesca Douglas

There's a lot of talk about content marketing; it's a buzz phrase that is often used as a catch-all for tweets, posts, editorial, homepages and videos.  Retailers want their content to be sticky and for…

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Mark Pinkerton and Nicola Huet join Practicology's UK team

April 21st by Joanna Perry

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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