Commercial Planning

The Evolution of Cyber Month

February 1st by Georgie Yates

The Evolution of Cyber Month: How to Optimise Engagement Over the Black Friday Period.  We dive into the data to find out what can be learnt from last year’s ‘Cyber Month’. As retailers let out a…

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Retailers' top five priorities for enhancing customer experience

August 25th by Joanna Perry

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Why online marketplaces are a must-consider for cross-border ecommerce

March 14th by Joanna Perry

Global online marketplaces are a thriving aspect of cross-border ecommerce, writes Practicology’s international ecommerce expert Bianca Mercer. In fact, retailers predict marketplaces will own almost 40%…

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Retail Week peak trading webinar features Practicology's COO

February 9th by Francesca Douglas

Retail Week invited our COO Nupur Manchanda to take part in a webinar in early February, looking at the successes of peak trading in 2015, and how retailers can improve their approach to peak trading for…

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Ecommerce UK 2015: Achieving online sales growth

October 22nd by Francesca Douglas

Last week we welcomed over 70 retailers to the Cavendish Conference Centre in London , with speakers from House of Fraser, Usabilla, and Smart Focus; as well as a retail panel including Selfridges, Baker…

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Online promotions: Special events in 2016

September 25th by Francesca Douglas

Every single day in the calendar has a special event that you could run an online promotion or marketing campaign around. From Winnie the Pooh Day in January to Square Dancing Day in November, the upcoming…

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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