Business Intelligence

The Evolution of Cyber Month

February 1st by Georgie Yates

The Evolution of Cyber Month: How to Optimise Engagement Over the Black Friday Period.  We dive into the data to find out what can be learnt from last year’s ‘Cyber Month’. As retailers let out a…

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What are the top 5 ecommerce trends for retail in 2017?

January 11th by Sam Gaunt

With yet another tumultuous year behind us, we look ahead at the ecommerce trends that will have the biggest impact on retail in 2017. If retailers are going to develop a successful ecommerce strategy…

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Retailers' top five priorities for enhancing customer experience

August 25th by Joanna Perry

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Presentation videos from Practicology's Digital Tipping Points Conference

August 25th by Sam Gaunt

Following on from Practicology's Digital Tipping Points conference in July, we have published videos of all our speakers' presentations. Dreams CEO Mike Logue, Monsoon Accessorize's John Bovill and…

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Practicology Digital Tipping Points Conference write-up

July 22nd by Francesca Douglas

On 6th July, Practicology welcomed just under 100 ecommerce and multichannel professionals, from a whole range of retailers and consumer brands, to our first full-afternoon conference.  The conference…

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Is your Google Analytics account full of spam?

November 17th by Francesca Douglas

If your Google Analytics reporting shows direct traffic to your website has suddenly increased with no conversion to show for it, you may well have a problem with spam.  You might have noticed a page…

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Reports

Customer Communications Report 2015

We signed up to the email newsletters of 91 retailers and then spent six months analysing what they sent us. Our findings provide recommendations and examples to those who want to run great email marketing programmes.

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