We are a multichannel and ecommerce consultancy with a difference.

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Your Challenges : [How] we can help

Common issues facing consumer businesses our consultants help to resolve

Your Challenges



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Services : [What] we do

We offer a portfolio of consultancy and agency services to assist B2C and B2B businesses with their multichannel challenges. 

Thinking : [Latest] insights

Does every retailer need an app?

June 27th by Sam Gaunt

Practicology consultant Amanda David studies the benefits that a mobile app offers and decides whether all retailers need one. With the recent announcement that the Apple App Store receives 500 million…

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Practicology partners with Oxford Summer School to deliver digital training

June 12th by Joanna Perry

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More than just likes: How to generate a better relationship with your social followers

June 6th by Aimee La Rocca

More than ever before, brands have the ability to connect with potential customers through their social media channels. Utilising Facebook and Instagram Marketing Tools, businesses can target exactly who…

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Omnichannel CX Report 2017

We've ranked 30 UK retailers based on the cross-channel customer experience that they deliver. See who ranked where, and understand how retailers could better support their omnichannel customers.

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Localization Report 2016

Practicology presents the US version of its latest ecommerce research, providing US retailers and brands with benchmarks for their localized international websites.

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Localisation Report 2016

Practicology, eShopWorld and TranslateMedia have collaborated on this in-depth report to provide key localisation benchmarks for UK and US retailers' international websites.

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Clients : [Who] we work with

Case Studies : [Work] we've done

Contact : [Please] get in touch